The Council on Aging of Ottawa: Capital Aging Special Report 2018
The Boomer Market and the impact of the increasing spending power of a rapidly aging population on business was the hot topic at the West Ottawa Board of Trade’s recent “Business over Breakfast” meeting. “Seniors in Ottawa are the fastest growing age group with significant power that can no longer be ignored”, said Doug Norris, one of Canada’s leading experts on the Census and author of the report “Tapping into Ottawa’s older consumer market: worth 12. 6B and growing”. The report was commissioned by the Council on Aging of Ottawa.